Privacy Policy

1. About This Policy

Atharv Plast, the manufacturer of the Athrix brand of PTMT plumbing products, operates this website ("Site"). This Privacy Policy explains what personal data we collect through the Site, how we use it, and your rights in relation to that data. We are committed to protecting your privacy in accordance with applicable data protection laws, including the Digital Personal Data Protection Act, 2023 (India).

2. Data We Collect

We may collect the following personal data when you use our Site or submit an enquiry:

• Full name and company or business name
• Mobile / WhatsApp number and email address
• Enquiry type, product category, and requirement details
• Technical log data (IP address, browser type, pages visited) for security and analytics

3. How We Use Your Data

Your personal data is used solely to:

• Respond to commercial and trade enquiries submitted through our contact form
• Provide product specifications, quotations, and catalogue information
• Coordinate with distributors, dealers, and wholesale trade partners
• Improve our Site and maintain its security

We do not sell, rent, or share your personal data with third parties for marketing purposes.

4. Data Retention

We retain enquiry data for as long as necessary to fulfil the purpose for which it was collected, or as required by law. Trade correspondence records may be retained for up to 7 years for statutory compliance.

5. Third-Party Services

Our Site may use third-party services including Google Fonts (typography), WhatsApp Business (messaging), and Google Maps (location). These services operate under their own privacy policies. We are not responsible for the privacy practices of these third parties.

6. Your Rights

Under applicable data protection law, you have the right to access, correct, or request deletion of your personal data that we hold. To exercise these rights, please contact us using the details below.

7. Cookies

This Site uses only essential technical cookies required for normal site operation. We do not use advertising or cross-site tracking cookies.

8. Contact Us

For privacy-related queries or data requests, please contact our trade desk:

9. Updates to This Policy

We may update this policy from time to time. The "Last updated" date at the top of this page will reflect any changes. Continued use of the Site after an update constitutes acceptance of the revised policy.